NOUS Briefing

Devá States

Nous is a concept from classical philosophy for the faculty of the human mind necessary for understanding what is true or real. It also has been suggested that the term nous is equivalent to awareness and good sense, for which we have found the main inspiration in designing this collection. In the Aristotelian scheme, Nous is the basic understanding or awareness that allows human beings to reason. For Aristotle, the possibility of understanding rests on the relationship between intellect and sense perception. We attempted to translate the concept of Nous into our graphic design and product development approach, resulting in...

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JUXTAPOSE Briefing

Devá States

Juxtaposition is an act of placing two elements or concepts close together in order to compare, contrast, or show similarities and differences between the two. Throughout the arts, the juxtaposition of elements elicits a response by creating meaning from the contrast. The juxtaposition of colors, shapes, or other visual elements is used to create contrast, with different kinds of characters in proximity to one another with the intention to evoke a new meaning.

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PYGMALION Briefing

Devá States

The Pygmalion Effect is a psychological phenomenon in which high expectations lead to improved performance. It was named after the Greek myth of Pygmalion, the sculptor who fell so much in love with the perfectly beautiful statue he created that the statue came to life.   Devá States Autumn / Winter 2022 presentation, above all, is a quest to discover unrealised values within our brand through improvisation and evaluation. Our passion for graphics remained intact as we are adapting our brand’s spirit into a refined and extended product range along with improved qualities.

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VOID Briefing

Devá States

Form is emptiness and emptiness is form. In a world of elusive realities, we seek refuge in the void. Tabula rasa, a clean slate, rejoices in the absence of preconceived ideas and predetermined goals. The creative process was nurtured with complete freedom, enabling us to conceive ideas in feral consciousness. Our latest presentation, VOID, is a documentation of a journey in starting over.

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R.A.M Briefing

Devá States

Time is ancient. It was here way before mankind was smart enough to try to define it. Time is not changing, it is fixed. It is up to us whether we want to fill it with resourcefulness to make memories or let it spent uselessly by trying to fight it. In this age of technology, mankind are supplied with an abundance of information, resources and access to swift communication. It prompted the acceleration in almost all aspect of our lives, turning our times to be the age of rage. We feel like that there’s never enough time. We are confined...

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CIRCADIAN RHYTHM Briefing

Devá States

Life has changed dramatically for many of us, with our usual daily routines are being altered because of the quarantine and isolation. All of these changes impact our natural circadian rhythm, an essential internal “body clock” that plays a key role in regulating our life’s cycle. With our normality being disrupted, our emotional wellness and mental health definitely have been taking huge ramifications. We spent many nights awake and confused, and most of the times we reminisce about better things in the past to rejoice. During the isolation, we took some steps back in time to revisit all of the...

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