NOUS Briefing
Nous is a concept from classical philosophy for the faculty of the human mind necessary for understanding what is true or real. It also has been suggested that the term nous is equivalent to awareness and good sense, for which we have found the main inspiration in designing this collection. In the Aristotelian scheme, Nous is the basic understanding or awareness that allows human beings to reason. For Aristotle, the possibility of understanding rests on the relationship between intellect and sense perception. We attempted to translate the concept of Nous into our graphic design and product development approach, resulting in...